I initially wanted to promote three products but that seems like a handful, so I have decided to pick two Cadbury products and promote them in the same video (just like the bunny advert from Cadbury in 1987).
I am going to making two print adverts and one TV advert. I still have ideas in the back of mind which I want to combine together to make the YouTube advert such as, taking the concept of breaking an egg in the advert and combing it with the easter theme. To do this I will be using Cadbury's mini eggs and their chocolate creme eggs. I will break the egg like a real egg and drop the eggs. The mini eggs will be in an orange basket, and the creme eggs will be in an egg carton. I might also use the eggs to make it look like I am baking a cake in the print advert.
All the materials I need will be available to me so, besides the Cadbury chocolates I will not need to spend on extra equipment. This could include the props and camera equipment such as, the camera, tripod, lights.
This will appeal to the audience because it is a fun advert that showcases two types of Cadbury products in one advert. This will make the audience want to buy either both of the chocolates featured or buy one or the other.
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