- What is your client brief?
- What is your target audience?
- What will you include in your flat plan?
- What is going to happen in your 30 second TV advert?
- What is your slogan?
- What social media platforms will you use to advertise your product?
- What are the similarities between the print and TV advert?
- What are the differences between the print and TV advert?
- How long will the production for this campaign take?
My client brief is to make an advertisement campaign for one of Cadburys products. My target audience for this campaign is 16–21-year-olds. In my flat plan I will be including the l Cadburys logo, signature Cadbury colour, slogan, the image of mini eggs, a colour scheme and a hashtag. I have included a hashtag as it will help in advertising the campaign on social media. For my 30 second TV advert I have props to use such as, egg cartons and a basket. I will be showcasing the Cadbury mini eggs by showing the packet, opening them up, showing the mini eggs and eating them. My slogan is 'Ready set egg hunt!' The social media platforms I will use are Instagram, Twitter and YouTube. The similarities between the print advert and TV advert are, I will be promoting the same product. Which is the Cadbury mini eggs. The print advert does not show the location or show case the product in as much detail as the TV advert. This campaign will take approximately 2 weeks.
