Monday, 27 February 2023

Explanation of your prior experience of and learning around similar products

Before CTEC media I had no prior knowledge on how to use a camera properly (e.g. knowing camera settings such as the aperture, iso or shutter speed etc.) or any of the technical terms. I had no skill in videography or any of the pre production and production work. 

I have now understood all of this new information all thanks to me taking Media and Film studies. Although I am no where near an expert in this filed of work , as I still lack a lot of experience. Despite that I have still learned a lot of the basics and wish to learn more. From learning to make radio adverts, TV idents, show reels to short films. And that's only production work. Here is all the work I have learned to produce in (CTEC) Media.

My prior experience of planning and producing work to a client brief - I did several units in learning to plan and produce media work. Specifically in Unit 14/16, Unit 15, Unit 3 and Unit 2.  

Here is what I learned... 

  • swot analysis
  • script plan
  • location recce
  • shooting script/shot list
  • storyboard 
  •  production log
  • task allocation
  • mood board
  • release forms 
  • call sheet 
  • script 
  • written synopsis 
  • animatic 
  • risk assessment 
  • budgeting 
  • potential client questions 
  • legal and ethics 
  • editing 
  • cinematography
  • voice over
  • foley sounds
  • focus group
  • audience feedback
  • cut out animation
  • radio adverts
  • film poster
  • short film
MY experience on trying to make an effective TV ident for Freeview.

One thing in particular that I learned to do in Unit 15 is what it takes to make an ident and how to make an ident. Here, I made a cut out animation for one of Freeview's channels (CITV). I had to rebrand their channel ident and bring in more audience. I thought about it then I made a thumbnail storyboard to lay out the shots in my head on to paper to get a rough idea of what how I wanted my ident to be. After that I made a shot list. I then started by making the cut out, (drawing, colouring and outlining them) and started 'recording' my ident. To make it look like an animation I used the stop motion animation technique. Moving the paper cut out little by little and taking a picture each time, I do so. I then took all the images and started putting them together on final cut pro to make a rough draft. I then started working on my final ident. I edited all my clips, adding effects, music and diegetic sounds - that were all copyright free. 

What I lack/need to improve on...

I wish to improve on making my writing, I want it to sound more sophisticated but clear enough to understand what is being said. I would also like to experiment more with filmmaking. One of my weaknesses is that sometimes I focus on one particular aspect of my work and make sure everything is perfect. So, sometimes I get to caught up in it all. I know that nothing is perfect however, I still wish to make my work to be as close to perfection as possible. But this is where my weakness comes in, because of this I sometimes start to give up or not put as much effort it if I am not passionate enough about the work or if my work is not how I envisioned it to be. I need to be determined. For example when making the thriller short film 'Revenge' I did not have as much time as I thought I would have, so I was disheartened with the final piece of work as it was nothing like how I pictured it in my head to be.

The aspects I need to focus in general...
  • time management 
  • deadlines
  • determination 
  • procrastination
  • getting rid of the feeling of incompetence 
  • avoiding distractions 
The aspects I need to improve on doing...
  • Planning 
  • deadlines
  • Producing my work to a higher quality
  • being comfortable to seek out help 
  • scriptwriting 
  • production log
  • legal and ethics
  • potential audience questions
  • short films
  • editing
  • cinematography
And I am sure there are many more. 

Response to client brief

Demographic

The information I have about my audience is that they are young and impressionable. They have a short attention span. They are really creative and imaginative. They are really curious beings. The things kids like are, their family, video games, comics, YouTube, art, their pets, sweets, holidays, festivals, celebrations, etc. 

I will include these in the advert to ensure that it appeals to them -
For one of my adverts, I will include -
  • Cadbury chocolate mini eggs
  • Bunny chocolates
  • Bright colours 
  • fun upbeat music
What I will include for another advert - 
  • Cadbury mini crème eggs
  • Halloween decor 
  • Spooky music
  • Fun musicsl
  • Cadbury large crème egg
The advantages of creating this campaign are - boosting sales of existing product and potentially improving brand name and awareness. The challenges I see are - Budget, Location, equipment and time management/deadline. 

Conventions

Here are the advertising campaign conventions for print, radio and TV adverts. 

Print

  • slogan 
  • colour palette 
  • pack shot
  • typography  
  • logo
  • narrative
  • mode of address
  • characters
  • location/set

Radio

  • slogan
  • music
  • voice over
  • narrative
  • mode of address
  • characters 
  • location

TV

  • slogan 
  • colour palette
  • music
  • typography 
  • logo
  • voice over
  • narrative 
  • mode of address
  • characters
  • pack shot
  • location/set
The way I would include these in my work is by ensuring that it is all cohesive. For example, for a print advert I would need to use the same typography as in the TV advert. The colour palette should also be similar or familiar to the brand.

Industry requirements

The institution that my advertising campaign is being produced for is Cadbury Chocolate. The Cadbury manufacturing business was born in 1831. www.cadbury.co.uk My teacher has also told me that Cadbury chocolates purple colour is trademarked. This means that that specific purple colour cannot be used for any other packaging for a chocolate product other than for Cadbury. ‘Cadbury’s market segmentation is based on its bright colours and emphasis on fun, but it does not target any specific religious, gender, educational, or income group.' - nunuchocolates.com 

The advantages of working with Cadbury is that they give their workers 'challenging and motivational opportunities through working standards'. Workers say it is enjoyable to work at Cadburys. uk.indeed.com They are also a very well known brand worldwide, who are responsible for advertising. The disadvantages to Cadbury chocolate are they are limited in product range, product recall and lack of rights. www.studysmarter.co.uk 

The regulatory issues - Cadbury Chocolate would need to get permission with the people involved, and they have all the workers documents. Cadbury also needs to make sure there are no copyright issues, all their products must be original. And should be an exact resemblance of another chocolate company such as Kinder. ‘Cadbury is a well-known chocolate brand, with a distinct organizational structure, market segmentation, distribution strategy, and promotion strategy. Its organizational structure is one of hierarchy, with a clear understanding of who is in charge and who is in charge of carrying out orders.’ nunuchocolates.com

Mediums

The mediums I will be working on is a print advert and an online advert. My poster and online advert will include what appeals to the young consumers of Cadbury Chocolate. The colour scheme will be bright to grab the young audience's attention. The genre for one my ideas will be crime and mystery and horror. Since in that idea the kids are looking for their Cadbury chocolate eggs at Halloween night. For another idea it will be romance and as a backup idea it could possibly be an adventure or fantasy. 

Initial ideas