Flatplan for print advert

 

Location Recce

Rational for final idea

I initially wanted to promote three products but that seems like a handful, so I have decided to pick two Cadbury products and promote them in the same video (just like the bunny advert from Cadbury in 1987). 

I am going to making two print adverts and one TV advert. I still have ideas in the back of mind which I want to combine together to make the YouTube advert such as, taking the concept of breaking an egg in the advert and combing it with the easter theme. To do this I will be using Cadbury's mini eggs and their chocolate creme eggs. I will break the egg like a real egg and drop the eggs. The mini eggs will be in an orange basket, and the creme eggs will be in an egg carton. I might also use the eggs to make it look like I am baking a cake in the print advert. 

All the materials I need will be available to me so, besides the Cadbury chocolates I will not need to spend on extra equipment. This could include the props and camera equipment such as, the camera, tripod, lights. 

This will appeal to the audience because it is a fun advert that showcases two types of Cadbury products in one advert. This will make the audience want to buy either both of the chocolates featured or buy one or the other. 

History of Cadbury's products

The product I have chosen to make my advert on is the Cadbury Creme egg, mini eggs, and the Cadbury chocolate bunny I chose these because I got decent ideas for these products. The first time that Cadbury launched the Creme egg was in the Uk was in 1963. The first mini egg was introduced in 1967 and the first Cadbury bunny made was in 1890. 

The audience for this product is anyone who enjoys sweet chocolates. It is popular among kids and the elderly, as they grew up with chocolate. Cadbury's chocolate is targeted toward everyone. The packaging has drastically changed from before as you can see from the picture above. Before chocolate was such a luxury (this could be why the colour now is purple, which was seen as a colour only for the wealthy) and it was a special gift to give in a special occasion however, it does not hold up the same anymore. Nowadays it is just like another chocolate that most kids can get for themselves from any shop anywhere. The packaging is fun, bright, and lively. Cadburys purple packaging is trademarked by Cadbury, which means no one else can use the same purple shade and colour for chocolate without getting permission and purchasing a license from Cadbury chocolate. This was in 2008, there was even a discussion over this trademark with Nestle.

This is a Cadbury ad from 1987. These adverts would appeal to kids as its colourful and eye catching, and it has cartoon illustrations as well. This advert also uses bunnies to draw attention. This cute concept appeals to the audience and increases sales. There are close ups of the Cadbury mini egg and creme egg, this makes it clear that the purpose of this advert is to promote Cadbury's product. Due to this being filmed many years ago there is no call action. There are no links to websites or social media link, since that didn't even exist until 1997. This is probably because the internet was a new thing at that time that had just started becoming popular and emails were the new thing at that time. 

I have been inspired by this advert, so I will take a few elements from this. I will use a basket to put the mini eggs in and an egg carton to put the creme eggs in. I will then showcase the chocolates; I will have the mini eggs drop like that from the basket and have crack the creme egg with a knife to make it seem like a real egg. I might also end up using some of my plushies for this as I obviously cannot grab a bunch of bunnies and film them. - This is my idea number 1 and 2 mixed together. I have decided to keep some things from both and discard others. 

Swot analysis

3 ideas