Initial ideas

 

Moodboard

 

Evaluation

legal and ethical

Definitions (in media products) 

Legal issue- Privacy laws to protect people's lives. The publisher must avoid publishing details about someone's private life that may embarrass or humiliate them. So, this means that legal issues can be the practice of philosophies of law; legal issues surface when there is an incompliance with the law. 

Moral issues - Could be Stereotyping, misleading or incorrect information and defamation. Moral issues are something that isn't right morally. It can be explained as an issue that has power to infuriate cultural communities and the beliefs they share. 

Ethical issue - can be defined as doing what is ethically right, regardless of what the law might say. 

Initial issues

Legal issues - Examples of initial issues are copyright and censorship. Copyright is when content or property is used without the permission of the owner. 

Moral issues - False info or dishonesty could be an issue, as this would be misleading to the viewer. 
Ethical issues - Examples of initial ethical issues could be privacy, harassment or discrimination. The content must also take into consideration if it will offend the audience or not. E.g., content could include stereotypes which would definitely offend some people. This is because the again the audience is being misled. Which then could also make it a moral issue potentially.

Initial ideas for legal issues

I need to ask for permission to film from my family and teachers. Copyright - Cadbury product, music. I need to use copyright free music or credit the music I use. Cadbury has given me permission to use their products to make an advert for them. 

Regulation TV adverts 

OFCOM is in charge of regulating TV idents in the UK. They are a government approved regulatory system. Ofcom makes sure that people get the best from their broadband, home phone, and mobile service and also make sure that people enjoy what they watch on tv and what they listen to on the radio. Their duty is to protect/prevent the public from harmful or offensive material.

The broadcasting codes that I must follow are:

Copyright - a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.

Protecting the under-eighteens 
This section outlines the rules around scheduling and content information in programmes with regard to protecting children under the age of eighteens 

Harm and Offence - This section outlines standards for broadcast content so as to provide adequate protection for members of the public from harmful and/or offensive material. 

Aspects that might impact my advert 

Having copyright music without permission would impact my advert. As that is against the law, so it could be taken down or I could get fined for it. To solve this issue, I will ask for permission for my music or use copyright free music. 

My advert could reach under eighteens which means I need to be careful about what I am putting on there as it could not only potentially harm the younglings but also could result in an ban from the regulators. Affecting my advert. I need to make sure to include content that is appropriate for CITV's young audience. 

This also means I should be extra careful about offensive or stereotypical content. And I must ensure that there is no mature content or harm shown. 

Audience feedback

I have asked Areeba and Zayna to give me feedback on my Cadbury mini eggs advert here are the questions I asked them.

What are your thoughts on this advert as a whole?

Is the concept of the advert clear?

Is there anything that you would change or add?

What would you do differently if you were to make this advert yourself?

Areeba:

It was clear what was being advertised to the audience. I would change it by making the clips shorter. If I were to make this advert myself I would probably have done something similar with the aesthetic but I think it is a little generic so I would probably try to stand out with the editing. 

Zayna: 

I also think that it was clear, from my understanding they are advertising mini eggs. I would not change much except maybe add a funky time up beat song for the ad. If remake this advert then I would have more people in it enjoying the Cadbury such as having a gathering with friends and sharing some mini eggs. 

Rushes log

Running order

 Running order

Title – Cadbury mini eggs advert 

Duration – 32 seconds 

Description	Time frame
Cadbury chocolates in a basket	1 second
Close-up of Cadbury chocolates in a basket	1 second
Khairun takes a chocolate mini eggs packet from the basket	2 seconds
She opens the packet	2 seconds
Extreme close-up of the packet	1 second
Khairun continues to open the packet and takes out a mini egg	3 seconds
She puts the mini egg in her mouth and eats it (Close up)	2 seconds
Khairun pours some chocolates from the packet onto her hand	2 seconds
She shows her hand to the camera	1 second
Khairun takes a mini egg bar from the basket	3 seconds
Close-up shot of the mini egg chocolate bar	2 seconds
Khairun continues to open the chocolate bar	4 seconds
She breaks a piece off	4 seconds

She eats the mini egg bar and enjoys it

3 seconds

Close-up of the top of the basket mini egg, text slogan ' Relax, have a Cadbury :)'

1 second

Production log 1-3

Production schedule

 

Call sheet

 

Release form